An app to find your run away pet
Vodafone's UX Case
A screen flow of interactions and a wireframe set of key screens for a native mobile iOS application.
The context was to connect Vodafone’s lot device pet tracker in the application on a smartphone. This app may contain a GPS tracker and health report as functionalities.
Design Process
1
Research
Desk research
Talk with probable users
Benchmarck
User flow
2
Design
Sketch
Wireframe
Prototype
Research
World Scenario
Pet population, ownership also increased
As of the end of 2021, 46% of European households owned pets, the FEDIAF data showed. That equates to 90 million households. Both numbers outpaced those of 2020, when 88 million households owned pets, representing 38% of all households in Europe
More than 90% of dog and cat owners regard pets as part of the family
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96% said they regard pets as part of the family;
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60% admitted to being closer to their pet than to some members of their family of cat owners get up at 4.00 a.m. to feed their cat;
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30% Sign their pet’s name on birthday and Christmas cards;
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20% say they refer to themselves as their pet’s ‘mummy’ or ‘daddy’.
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15% admit to having taken time off work because their pet was ill.
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33% let pets into the bathroom when they go to the loo…
Semi-structured interview
I can’t let the door opened because my dog run away all the time!
I usually set the alarm to remember me to give my pet medicine.
I co-parent my dog. Three days of week he is with me and the other days I let him with my ex husband.
Persona
User's Map Journey
Benchmark
There are a few products that use the idea to track something/someone by GPS device. But I didn’t find one that combines pet medical information with a GPS tracker.
These solutions are not necessarily about pets but have great functionalities that can adapt to the pet’s care.
So I navigate by them to understand their strengths and lacks, by analyzing the navigation, and information architecture to have insights to design the solution.
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Tracktive
Health U+
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Pet note +
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Find my kids
User flow
Design Solution
Wireframe
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Style Guide
